The word "STYLE" in this instance, Is not so much about what the market wants. It is more about becoming the creator you want to be.
After you begin crafting, you are going to find yourself enjoying certain materials and methods more than others, and I see no problem in this. If you follow me, you will know I have a very reclaimed/industrial aesthetic. I like that style, and it suits me and my brand. But I did not choose it because I just thought it looked good.
My style resinated in my bones. In my soul. It speaks to me. The style I incorporate in my work is something ingrained inside me. I was born in an old city forged out of steel. My home is where molten metal was shaped to create this nation. My blood runs with the history that is exemplified within this old steel town. My style was born with me. It was born decades ago, when Carnegie was building an empire and America was building itself. The home of industry was under my boots. How could I not feel inspired when raw steel and repurposed wall studs come together?. It gives me chills just talking about it.
But every single one of you have something inside you that burns deep down. Something that you look at and you feel something come to life. A barn in a meadow, an old door, a lamp, your grandmothers quilt, it can be anything. Take inspiration from this. That feeling, those emotions, this is what I want you to feel when you develop your style.
Start working in your own views and cues for what your clients want. This will happen naturally of course. But be experimental. Add some elements you like to a design when you pitch it to a client, see what they think. Don't be afraid to request materials you like in your stylings. Develop yourself and your style will come with you.
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Want to try this build out for yourself? Download the digital plan now for step-by-step instructions, measurements, and a detailed look at how to punch this project in the face.